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Most recently we announced plans to increase transparency and control for our customers by categorizing all data we collect as either required or optional for all our major products.

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Its stance on user privacy has been one of the dominant themes of Apples marketing, especially in the past few years.

In a world awash with data leaks and cybercriminals, thats reassuring.

We also went to Microsoft and Apple themselves to find out what their desktop operating systems do to keep your data safe.

Windows 10, on the other hand, runs on hardware from dozens of manufacturers, all offering different systems and configurations.

The organization conducts research and reviews from purely a privacy standpoint.

This tight control is exasperating because Apple could do more with it to keep your data truly private.

Walsh notes that Apple shares personal data with fewer third-party companies, which allows Tim Cook to make some bold claims about its user privacy stances.

But for Walsh, being better than the competition isnt good enough.

However, it does still allow app developers to collect data from users directly.

Walsh notes that Apple is still collecting a lot of data from users.

It still allows apps within the App Store to harvest sensitive information, in some cases, even as they sleep.

The ugly reality is that, despite all the talk, it is not opting to do those things.

The tracking performed is comprehensive and includes things like your search history in Bing, your browsing history and a transcript of the things you say to Cortana, your location history, and health data acquired via HealthVault and Microsoft Band.

Microsoft quickly made changes, but even these werent enough to placate regulatory bodies like the European Union.

Five years on from the launch, is Windows 10 any better at keeping your data private.

Gaining total privacy when using Windows 10 is ultimately impossible, as he put it.

Most of the experts we interviewed agreed with Walsh, but Microsoft says its taken big steps toward transparency and privacy controls.

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